...came from, how much profit the executives of companies selling juice were reaping in, history lessons, you know, any information about
orange juice that might color how people might view a specific type of juice. At some point we would branch out into other areas, maybe
other types of juice, vegetables perhaps, along the way spawning like-minded folk with time on their hands to start a giant movement. The goal, of
course, was to turn into an encyclopedia for the entire progressive movement (not that too many of us are actually progressing in the same
direction). But you know, if you need information, come to us. Turn the house into a giant archive. Have people over. Have meetings and
teach-ins and stuff. I mean, this was a damn good idea, ripe with potential. The key was starting with a do-able topic and sticking to the local
community. And then show how this everyday item was manufactured in our reality and how it related to everything else around us. Imbue
these commodities with a material existence, a social and political existence. It was a model that could be applied to any product, anywhere.
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It was exportable is what I'm saying. Now whether we would have caught on in the local community and functioned effectively as a guide to
local orange juice, or whether we would have caught on in the on-line community, or some combination of the two, feeding off one another, I
don't know, but worst case scenario -- we'd get sick of drinking orange juice. But alas, reality drifted off on another path, and the previous
iteration of this website only last a couple of weeks or so. Designing and maintaining a website with a dial-up modem that captures the
telephone line when you have no experience designing or maintaining websites is not really a workable prospect. But, in the end, it was a
sliver of negative feedback from a well-placed individual that was enough to dampen my enthusiasm and kill the movement. Anyhow, this
latest apparition of the website will have a slightly different form, as, for one thing, we're no longer situated in NE Philly, and another thing, well,
we'll get into that later. I think this brings us to our next section:
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